Take it or leave it: using regulatory fit theory to understand reward redemption in channel reward programs.
- Creator: Keeling, Debbie Isobel , Daryanto, Ahmad , de Ruyter, Ko , Wetzels, Martin
- Resource Type: journal article
- Date: 2013
Getting a discount or sharing the cost: the influence of regulatory fit on consumer response to service pricing schemes.
- Creator: Daryanto, Ahmad , de Ruyter, Ko , Wetzels, Martin
- Resource Type: journal article
- Date: 2010
Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.
- Creator: Daryanto, Ahmad , de Ruyter, Ko , Wetzels, Martin , Patterson, Paul G.
- Resource Type: journal article
- Date: 2010